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Ancillary Product Sales

The airline industry has moved to swiftly grasp opportunities for providing ancillary services, such as baggage fees, extra legroom and on-board catering. The next wave of innovation in ancillary services will come from those airlines which develop new products that support their brand positioning and deliver value to the traveler by meeting their individual needs and preferences. Consumers are beginning to accept this method of airlines pricing their products, for consumers who can travel light, they don’t care when they board and don’t want to eat on the plane, they’ll find a cheaper fare. And those that want the extras they like the transparency.

Meanwhile, and regardless of where individual travelers stand on the issue, it’s obvious that ancillary revenues have become the lifeblood of the industry, providing billions of dollars in income. According to the International Air Transport Association, the global industry posted an estimated net profit of $7.9 billion last year on revenues of $597 billion, a post-tax margin of 1.3 percent for ancillary products. Given those pressures and the difficulty of raising fares in tough times, it’s unlikely that the airlines will forgo their ancillary revenues anytime soon.

Inventoried Products

VRS has a comprehensive ancillary product module which allows airlines to create an unlimited number of extra revenue services to provide to passengers both online and through all reservation interfaces.

Dynamic Packaging

Content from 3rd party vendors can be integrated with VRS to pull availabilty and prices from other systems and include within the Videcom booking process. These include hotels, car hire and insurance products which are distributed by 3rd parties and can be used to enhance the product offering by airlines as well as creating additional revenue streams.

Travel Insurance

A popular product to sell online is travel insurance. Set this up as a one off cost or charge by the day for the length of stay. An automated report can be sent to the insurance company notifying them each time one of your customers buys this product so that they can fulfil the sale and documentation.


Sports Equipment

Ski equipment, bicycles and golf bags. You can configure an unlimited number of products to sell online and the airport staff can check at anytime each items that has been booked for each flight so that they can be prepared in advance.

The products can be added to the system as a freesale item which allows an unlimited number to be sold, or an inventory can be added which will limit the number of items for each flight.

If you are being handled by a handling agent at any of your airports these products will be included on the PNL sent to the 3rd party Departure Control System so they know what to expect.





Excursions can be set up by arrival city so you can offer the relevant content to your passengers based on where they are going. An automated report will be sent to the company providing the excursion so that know who is arriving and on which flight.


Airport Transfers

Have different prices and services based on both the departing and arrival cities so that you are offering the services that your local contractor can fulfil. Send automated emails to the transport company just before the flight so that they can be waiting to pick up or drop off your passengers to provide as seemless journey


VRS Products - Flexible Configuration


Products are added to the system with an array of parameters which gives airlines a rich set of tools to create revenue generating extras and offer passengers value added services. Some of these parameters include:

  • Group Products by Category for enhaced display options
  • Free flow naming conventions
  • File products by departure and arrival city to target different routes
  • File in different currencies
  • Fixed product pricing or as a percentage of the passenger fare
  • Add taxes on top of the base product price
  • Use for refund or cancellation fees
  • Add a description for displaying to passengers online
  • Add an image or photo for display purposes
  • Add information to pass to 3rd party supplier
  • Mark as web sales only
  • Request a quantity of products required by passengers
  • Unit of measure (Days, KG's etc.)
  • Maximum quantity allowed
  • Change display order within a list of products
  • Passenger relate products
  • Segment relate products
  • Restrict purchase to all passengers within a booking or none
  • Multiply charge by number of segments
  • Add a URL for the description to be displayed from another source



Semi Permanent Data

By providing a dedicated system to your airline we give you the flexibility to control data exactly as you need to...

Find out more about how you can refine the system data...

Flight Schedules

A fully syncronized flights database keeps your airline inline with other GDS and airline systems...

Read more about flight schedules...

Inventory Hosting

Connected to GDS and other airline systems allowing distribution of your inventory through any booking channel...

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Airline Fares

A centralizaed fares database provides real time capability for you to manage your air fares...

A powerful fares engine...

Service Fees

Control your passenger changes with change and refund fees...

Find out how service fees can work for you...


Ancillary Products

Increase the profits of your airline by selling ancillary products with your flights. Hotels, Car Hire, Airport Transfer, Insurance etc...

Increase your margins...


Promotional Codes

Use our promotional codes to provider your customers with discounts from standard fares...

Provide discounts to your selected customers online...


System Users

Control of system users - sales offices, ticket offices, airport check-in...

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Passenger Profiles

Allow customers to create profiles online for repeat bookings and collect important marketing data...

Increase customer retention rates with online profile marketing...


Frequent Travellers

A frequent traveller module which allows passengers to acrew mileage and redeem against future bookings...

Incentives for customer loyalty...


IATA compliant eticketing hub connected to all GDS systems and other airline system for interline sales...

IATA Eticketing Hub...


System Reporting

An extensive reporting module providing standard reports and a bespoke reporting tool to create your own reports...

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System Management
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Ancillary Sales
User Management
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Airline Distribution Channels
Internet Booking Engine
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Airline Departure Control System
APIS - Advance Passenger Information
3rd Party DCS System
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Videcom International
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