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Promotional Code Discounts

Use promotional codes to push online campaings and increase traffic to your Internet Booking Engine. The VRS promotional code module enables you to create an unlimited number of campaigns with a diverse set of parameters so you can drive your online sales by creating targeted offers to passengers.

Restricted by date range for both booking and flight dates, route and class, flight number, single or multiple use, fixed or percentage discounts in specific currencies.

Increased Airline Website Sales

The trend among some carriers in recent years has been to drive more consumers to their own branded sites, and the weapon of choice in this war for brand loyalty has been promotion or discount codes, often referred to as promo code fares. They require you to insert a short sequence of letters and/or numbers when booking, and in many cases they're the keys that can unlock the absolute lowest fares. For airlines, it's all about driving online traffic back to their own sites. In the past, they often did this by offering bonus frequent flier mileage, but now it's usually done with lower fares

Reducing Airline Costs

You will see major carriers offering promotional fares and in addition low-fare airlines have employed such marketing tools. This isn't surprising, since one of the ways low-cost carriers stay low-cost is to reduce their distribution expenses. And that means not paying commissions to both online and offline travel agencies, not paying fees to third-party booking sites and trying to reduce the expense of maintaining reservations centers. The bottom line is that the absolute cheapest way for a given airline to sell a seat is through its own website, and that's exactly what some carriers are focusing on now.

Promotional Code Functionality


VRS promotional codes have a high level of configuration that can be applied to restrict the use of teh codes to market sectors and flights that the Revenue Manager is targeting. These include:

  • Promotional codes may be used to provide a special discount from a normal fare.
  • Single use only or multiple use codes may be set up.
  • Valid by booking date range
  • Valid by flight date range
  • Fixed or percentage discounts
  • Percentage discounts may be capped to a limit
  • Multiple currency support
  • Based on minimum and maximum number of passengers
  • Specific discounts for return or one way trips
  • Limited to specific RBD’s (fare codes) if required
  • Restricted by Route
  • Restricted by flight number




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Promotional Codes

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System Users

Control of system users - sales offices, ticket offices, airport check-in...

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Passenger Profiles

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Frequent Travellers

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IATA compliant eticketing hub connected to all GDS systems and other airline system for interline sales...

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System Reporting

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